“Inspire yourself!”
Looking to create a great PR Stunt? Take some inspiration from Coca Cola. They nail it almost every time! This video makes you smile, laugh, want the same experience, and possibly have a Coke!
Coca Cola has amazing branding! They are genius in consistently spreading the “happiness” message! By creating fun and friendly messages to their customer base with innovative ideas through advertisements and PR stunts (like this!), it continuously attracts attention and creates goodwill feelings toward the brand.
How much fun would it be to work on a crazy stunt like this? I, personally, would love to sit-in on one of their brainstorming sessions to see how they create their insanely cool campaign initiatives and stunts.
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